Rehabilitation of the planet thanks to sustainable and ethical living. We defend animal and environmental rights by running advertising campaigns, investigations, petitions, as well as by lobbying, to motivate consumers, manufacturers, and the legislative to make changes.
Thanks to our projects we show the connection between animal, human and environmental rights. Saving nature saves our health and the lives of animals (people included), and saving (reducing use of) animals in turn saves nature, which improves our health.
We create a platform for cooperation between different organisations, initiatives, and people with similar agendas.